WHAT IS DAY?
DAY is a unique multimedia programme that uses short films, advertisements and chart music to raise awareness and provide education about domestic abuse and child sexual exploitation in a relevant and exciting way. It is based on the Freedom Programme and is designed to be used with young people over the age of 14, although can be adapted for use with young people over 11 years.
It challenges detrimental mind-sets about abuse and exploitation, explores how beliefs inform behaviour, and looks at the role of the media in reinforcing unhealthy beliefs.
DAY was created by Spark (www.sparkequip.org); independent consultants in equipping, resourcing and inspiring organisations and individuals to engage with violence against women and other gender related issues. DAY was developed to meet the growing need to provide young people with education about domestic abuse and exploitation. In order to run DAY, Session Leaders must attend DAY training.